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A clear, personalised path to your financial goals.
There has been a lot of attention on investment markets during 2020, as the world has experienced some of the most dramatic changes in over 100 years.
While economies around the globe have been impacted by the COVID-19 pandemic, global markets have captivated many new investors. For some, the idea of buying and selling shares over the short term is an attractive way of potentially boosting their wealth. If lucky, they might be able to turn a small investment into something substantial. Plus, there’s an element of excitement and maybe even fun in chasing the dollars.
But here at First Financial, we believe that the key to successful investing is maintaining a long-term view. The short term might be a thrill, but long-term investing provides a more stable, consistent approach to securing your financial future.
There is a famous quote from Benjamin Graham, one of the investing world’s original mentors, that says:
“The market is not a weighing machine, on which the value of each issue is recorded by an exact and impersonal mechanism, in accordance with its specific qualities. Rather should we say that the market is a voting machine, whereon countless individuals register choices which are the product partly of reason and partly of emotion.
Hence the prices of common stocks are not carefully thought out computations, but the resultants of a welter of human reactions.”
While this quote was first published in 1934, its truth remains the same decades later. Stock price fluctuations and the popularity of certain companies are a reflection of human choices. And human choices will always have an element of emotion attached to them.
Renowned investor Warren Buffet believed this quote so aptly described the market that he referred to it in his own writings:
“As Ben Graham said: ‘In the short-run, the market is a voting machine — reflecting a voter-registration test that requires only money, not intelligence or emotional stability — but in the long run, the market is a weighing machine.’”
It can be difficult to remove emotion when monitoring the market and watching your investments, but it’s important to keep a level head and think like a smart investor. At the core of any sound investment strategy is the focus on value and committing to the long term, because this is where key advantages lie.
One of the most important elements of long-term investing is leveraging the benefit of compound earnings. When your investments are producing positive results, one of the best ways to maximise your wealth building capacity is to reinvest the returns. If you don’t require all of the income generated by your investments for day to day living expenses, it could be a wise choice that supports your financial security in the future.
Of course, blindly reinvesting doesn’t make sense… more of the same isn’t always the best answer; instead, opportunities should be taken as they present themselves.
Each time you reinvest, you are building your capital, and over time the compounding effect will make a significant difference to the value of your overall investment portfolio.
The 24-hour news cycle is impossible to avoid… and this year we’ve had an overload of constant information. Market dives, recession, rebounds and everything in between have certainly given us cause for concern. But it’s important to acknowledge that a lot of the news is really just noise.
Try to remember that markets will react to breaking news immediately, meaning prices are affected quickly.
So, the chances are that by the time you’re reading about it, the markets are already onto the next event. If you act on news that’s already priced into markets, it can be counter-productive as a long-term investment.
The First Financial Investment Philosophy is all about securing your future. We have an innovative and unique investment strategy that consistently delivers great long-term outcomes because it focuses on building a portfolio that is relevant for your time of life, based on your current circumstance… and adjusted for your attitude to risk.
If you’d like to find out more about how we can help you build your wealth and support the retirement lifestyle you deserve, please contact our team today. Read another investments article.
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Retired and semi-retired
Referred by friends helped through aged care, Craig sought secure financial guidance after inheriting funds.
“We feel very secure with First Financial, the income just comes in, and we know everything is being looked after. It’s not just safe, it’s smart. We’ve recommended them to others because we genuinely believe in the team.”
Newly retired
As retirement neared, Larry and Virginia were ready to enjoy travel, family, and freedom, without uncertainty. A friend recommended First Financial, and from the first meeting, they had a clear plan, a safety net, and people they trusted.
“We’ve travelled the world, Europe, Sri Lanka, Vietnam, without once stressing about the money. They made everything feel simple and gave us the confidence to live well. We feel secure because we know exactly where we stand, and that peace of mind means everything.”
Early retirement and working professional
When Tim received an overseas medical settlement, he and Adam had just 14 days left in a 90-day window. They needed clear guidance, fast. A referral led them to First Financial.
“We’re in totally different life stages, but First Financial built a strategy that supports us both. From urgent legal steps to ethical investing, they handled every detail with calm, care, and real expertise. It’s financial freedom without compromise, and we couldn’t have done it without them.”
Retired widow
Lyn stepped into financial management for the first time after her husband's passing. With patience and care, First Financial supported her through grief, learning, and empowerment.
“After my husband passed, I was completely unsure where to start. First Financial gave me the space to learn, to ask questions, to grow confident. They drew a diagram that I still have. And now, I sleep well at night knowing I’ve got someone in my corner.”
Retired
Jan's husband managed the finances until entering aged care. Jan gradually stepped into the financial picture with First Financial’s support.
“The money just comes in. I don’t have to think about it. And I know they’re always there. They’ve always been there in the background, just quietly making things work.”
Retired business owner
After decades of running a successful pharmacy, John sought financial guidance to simplify decision-making and support long-term planning.
“I feel genuinely supported by First Financial. I can ask anything, and there’s no pressure, just clear advice and real care. The money’s growing, I’m not stressed about it, and I feel completely at ease for the first time. I don’t miss work, but I’d miss the support I get from First Financial.”
You can use the form below to make a general or initial enquiry.
You can also book a 15 minute call with an adviser by clicking the blue button below.
You can use the form on the right to make a general or initial enquiry.
You can also book a 15 minute call with an adviser by clicking the blue button below.
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Level 9, 90 Collins Street,
Melbourne, VIC, 3000
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