Financial
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A clear, personalised path to your financial goals.
“Financial peace of mind doesn’t just happen… it takes planning, it takes long-term commitment and starting too late usually means either you’ll do something silly, take shortcuts that can end in disaster… or you just won’t get to where you thought you would.”
Ben Rossi, Principal and Managing Director, has helped many people over the decades. He knows just how valuable good financial advice can be when planning for your future.
Partnering with a professional adviser can support you as you build your wealth and help you prepare for the retirement you deserve.
We know that going to see a financial adviser isn’t a regular everyday activity. Often people will seek these services because something specific takes place in their life. Ben explains,
“Typically, someone will look for advice when an event happens. It could be a redundancy, or perhaps the death of somebody close… so they have a lump sum of money and they want to put it to good use.
Or it could be as a result of being at a family barbecue. Somebody mentions something about financial advice and that prompts them.
Sometimes it’s because people get to the stage where they are about to retire, or they are not as far from retirement as they thought they were… and they realise they don’t have quite as much as they thought they would.”
Unfortunately, in recent times there has been a downturn in people seeking good financial advice and while we understand the reasoning, we know that our tailor made services offer something different. The relationships we build with our clients are long-term, life-time collaborations. Ben continues,
“I guess the Royal Commission cast a shadow of doubt over the industry, which is quite sad because it means that now some people are not going to seek good advice when they should.”
Wealth management can be complicated… and most people don’t necessarily have the skills to do it alone.
This is why seeking sound financial advice is important. Without it you could miss opportunities or make choices that aren’t going to help you achieve your financial goals. Ben knows that human nature often impedes potential success.
“Human beings are not designed to make good financial decisions. We are easily swayed and influenced by our emotions or by other people… and we end up doing illogical things. For instance…
‘My friend bought Bitcoin and I should do the same.’
‘The market has fallen 30%… I better get all my money out of the market.’
‘The market has been up 300% in the last three years… I should take all my money out of term deposits and put it into the share market.’
‘If I do it myself, it won’t cost me anything.’
These actions are all driven by human instinct… what our emotions say.”
But making financial decisions based on emotion can be a big mistake. This is where a professional adviser can really help. They remove the emotion and present you with options based on true results.
Once you have a clear goal in mind for your financial future, Ben has some key steps you can follow to help you achieve your goals.
“Team up with somebody, whoever that is… we hope that it’s us, but if it’s not us at least team up with somebody. Someone who will hold you to account, to keep you on track with the things you said you were going to do.
Have a plan… make sure you understand the plan and that you stick to it.
Be prepared to go against your instincts… everything might tell you that you should do something, but you should probably do the opposite. This is when you should be prepared to take advice.
Finally, plan for the worst case scenario… we are going to have another global financial crisis, it’s almost a certainty. Don’t try to avoid it; be prepared and plan for it.”
Finally, we believe it’s important to remember that wealth building is a journey… not a single event. Long-term gains are far better than short-term wins and good financial advice can help you keep focused on the future.
To find out how we can help you, contact our team today. Read more Financial Planning articles.
Every client journey begins with a conversation. We look closely at where you are now, what matters to you, and what’s possible. Then we structure our advice to match.
A clear, personalised path to your financial goals.
Proactive strategies to maximise your tax savings.
Tailored plans aligned with your goals and risk profile.
Regular guidance to keep your plan on track.
Newly retired
As retirement neared, Larry and Virginia were ready to enjoy travel, family, and freedom, without uncertainty. A friend recommended First Financial, and from the first meeting, they had a clear plan, a safety net, and people they trusted.
“We’ve travelled the world, Europe, Sri Lanka, Vietnam, without once stressing about the money. They made everything feel simple and gave us the confidence to live well. We feel secure because we know exactly where we stand, and that peace of mind means everything.”
Retired business owner
After decades of running a successful pharmacy, John sought financial guidance to simplify decision-making and support long-term planning.
“I feel genuinely supported by First Financial. I can ask anything, and there’s no pressure, just clear advice and real care. The money’s growing, I’m not stressed about it, and I feel completely at ease for the first time. I don’t miss work, but I’d miss the support I get from First Financial.”
Retired widow
Lyn stepped into financial management for the first time after her husband's passing. With patience and care, First Financial supported her through grief, learning, and empowerment.
“After my husband passed, I was completely unsure where to start. First Financial gave me the space to learn, to ask questions, to grow confident. They drew a diagram that I still have. And now, I sleep well at night knowing I’ve got someone in my corner.”
Retired and semi-retired
Referred by friends helped through aged care, Craig sought secure financial guidance after inheriting funds.
“We feel very secure with First Financial, the income just comes in, and we know everything is being looked after. It’s not just safe, it’s smart. We’ve recommended them to others because we genuinely believe in the team.”
Retired
Jan's husband managed the finances until entering aged care. Jan gradually stepped into the financial picture with First Financial’s support.
“The money just comes in. I don’t have to think about it. And I know they’re always there. They’ve always been there in the background, just quietly making things work.”
Early retirement and working professional
When Tim received an overseas medical settlement, he and Adam had just 14 days left in a 90-day window. They needed clear guidance, fast. A referral led them to First Financial.
“We’re in totally different life stages, but First Financial built a strategy that supports us both. From urgent legal steps to ethical investing, they handled every detail with calm, care, and real expertise. It’s financial freedom without compromise, and we couldn’t have done it without them.”
You can use the form below to make a general or initial enquiry.
You can also book a 15 minute call with an adviser by clicking the blue button below.
You can use the form on the right to make a general or initial enquiry.
You can also book a 15 minute call with an adviser by clicking the blue button below.
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Level 9, 90 Collins Street,
Melbourne, VIC, 3000
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