Financial
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A clear, personalised path to your financial goals.
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A quick scroll through social media now easily facilitates keeping up with the Joneses. The constant exposure makes it challenging to avoid gauging your prosperity against theirs. Nonetheless, the very act of comparing wealth with others can actually sabotage our own financial journey.
At First Financial, we offer personalised financial planning services because the only wealth that holds true significance is your own. By concentrating on your objectives, aspirations, and preferences, we will assist you in achieving the retirement of your dreams so that you can enjoy life on your terms.
The comparison trap is the tendency to assess your financial (or other) well-being based on how it stacks up against neighbours, colleagues, family, friends or even strangers. While many acknowledge its potential negative emotional impact, people often overlook the harmful financial consequences of the comparison trap.
When people compare their wealth to others, they often use inaccurate benchmarks. For instance, a friend’s lavish lifestyle might seem like a sign of success, but it could hide heavy debt. This can lead to unrealistic financial goals and overspending in an attempt to keep up with peers who might not be as financially secure as they appear.
Falling into the comparison trap can quickly shift your focus away from personal financial goals. It often leads to prioritising short-term expenses while neglecting crucial long-term financial milestones such as saving for emergencies or retirement.
Constant comparison can trigger a range of negative emotions, such as envy, anxiety and feelings of inadequacy that can result in poor decision-making, impulsive financial choices and unaffordable emotional spending.
Another notable psychological impact is the development of a materialistic mindset. Sometimes, we can start prioritising short-term gratification and immediate acquisitions over the diligent preparation required for a financially secure future and an enjoyable retirement. This focus on immediate consumption can hinder long-term financial planning and wealth-building efforts.
Finally, the significant impact of constant comparison on stress and mental health cannot be understated. The emotional toll it exacts can be profound and can lead to depression, anxiety and a noticeable decline in overall life satisfaction. Navigating and making positive financial choices becomes far more challenging when you compromise your emotional well-being.
While directly comparing your financial situation to others can lead to unfavourable outcomes, it can be beneficial to have a grasp of general medians and statistics to assess your financial standing objectively. This approach is far more reliable than making assumptions by peering over the neighbour’s fence. However, if you’re interested, here are some medians and other statistics from the Australian Financial Review.
You can begin building a solid financial foundation by defining your personal goals. Everyone’s aspirations vary, so it’s important to know what you want to accomplish. From the type of retirement you envision to the home that suits your needs, it’s essential for your goals to align with your values and lifestyle, as that will help determine whether you should prioritise saving, investing or debt repayment.
Once you’ve set your priorities, each of them becomes easier to sustain, and concentrating on your unique situation grants you the freedom to establish an emergency fund and save for retirement at your preferred pace.
To achieve this, enlist an experienced financial adviser who can guide you through long-term wealth-building strategies aligned with your goals. Starting early holds significant advantages, leveraging compounding and consistent saving and investing for long-term financial growth. The journey toward financial success is dynamic, demanding continuous attention and adjustments.
“Honestly, comparing yourself to anyone else is always going to be a recipe for disaster,” says James Wrigley, one of our Principals at First Financial. “The best advice I can give is, don’t worry about others. Focus on yourself.”
While it might be helpful to know where you stand with the current wage and household wealth statistics in Australia, it’s more important to have a clear financial direction. Regardless of your income or how much more Bob next door is making (and perhaps spending, too), you have the potential to secure your ideal retirement.
If you have fallen into the comparison trap, our experienced advisers at First Financial can help you find a way forward and retire when and how you choose. Talk to us today to discuss the goals and strategies that are right for you and your situation.
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Retired business owner
After decades of running a successful pharmacy, John sought financial guidance to simplify decision-making and support long-term planning.
“I feel genuinely supported by First Financial. I can ask anything, and there’s no pressure, just clear advice and real care. The money’s growing, I’m not stressed about it, and I feel completely at ease for the first time. I don’t miss work, but I’d miss the support I get from First Financial.”
Early retirement and working professional
When Tim received an overseas medical settlement, he and Adam had just 14 days left in a 90-day window. They needed clear guidance, fast. A referral led them to First Financial.
“We’re in totally different life stages, but First Financial built a strategy that supports us both. From urgent legal steps to ethical investing, they handled every detail with calm, care, and real expertise. It’s financial freedom without compromise, and we couldn’t have done it without them.”
Retired
Jan's husband managed the finances until entering aged care. Jan gradually stepped into the financial picture with First Financial’s support.
“The money just comes in. I don’t have to think about it. And I know they’re always there. They’ve always been there in the background, just quietly making things work.”
Retired and semi-retired
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“We feel very secure with First Financial, the income just comes in, and we know everything is being looked after. It’s not just safe, it’s smart. We’ve recommended them to others because we genuinely believe in the team.”
Newly retired
As retirement neared, Larry and Virginia were ready to enjoy travel, family, and freedom, without uncertainty. A friend recommended First Financial, and from the first meeting, they had a clear plan, a safety net, and people they trusted.
“We’ve travelled the world, Europe, Sri Lanka, Vietnam, without once stressing about the money. They made everything feel simple and gave us the confidence to live well. We feel secure because we know exactly where we stand, and that peace of mind means everything.”
Retired widow
Lyn stepped into financial management for the first time after her husband's passing. With patience and care, First Financial supported her through grief, learning, and empowerment.
“After my husband passed, I was completely unsure where to start. First Financial gave me the space to learn, to ask questions, to grow confident. They drew a diagram that I still have. And now, I sleep well at night knowing I’ve got someone in my corner.”
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