About Us

We believe good financial advice is about more than numbers. It’s about understanding people, what they value, how they live, and what they want from the years ahead. At First Financial, we deliver personalised advice that evolves with you. Our in-house expertise and long-term focus ensure that your strategy stays aligned with your circumstances and goals, year after year.

A relationship that lasts

When you work with First Financial, you start a long-term partnership, which is what truly makes a difference. Our advice is ongoing, tailored and practical to help you grow, manage, and protect your wealth through all stages of life. From superannuation and investment planning to insurance, legal, lending, aged care advisory and estate considerations, our team provides consistent, expert support.

You’ll work with a dedicated adviser supported by a skilled team, so you always know who to turn to and who’s in your corner. Many of our client relationships last for decades and are built on trust and a shared commitment to helping you move forward with confidence and clear direction.

Advice that’s just for you and your circumstances

We combine our risk profiling process with an assessment of your personal circumstances and preferences, to shape recommendations that are both practical and personal.

With our own Australian Financial Services Licence, we maintain full autonomy over our recommendations. That allows us to act in your best interests at all times, supported by an experienced internal Investment Committee and thorough, evidence-based research.

Team of professionals collaborating in a supportive workplace, reflecting a culture of care and capability.

Our culture of care and capability

We believe in homegrown talent, and that’s why we provide in-house adviser training to ensure every adviser reflects the values, ethics and standards that define First Financial.

From the beginning of their careers, they’re exposed to all areas of the business, so they understand the full scope of what we do and how it all fits together for our clients.

This internal continuity means you benefit from a team that knows the business, knows each other, and most importantly, knows you. As the financial landscape shifts, we offer consistency, stability, and a depth of knowledge you can rely on.

“Good financial advice starts with understanding people – not just numbers.”

YOUR FINANCIAL JOUNEY

Building your financial future

Every client journey begins with a conversation. We look closely at where you are now, what matters to you, and what’s possible. Then we structure our advice to match.

Financial
Roadmap

A clear, personalised path to your financial goals.

Tax
Efficiency

Proactive strategies to maximise your tax savings.

Personalised
Investing

Tailored plans aligned with your goals and risk profile.

Ongoing
Support

Regular guidance to keep your plan on track.

CLIENT STORY

Jan

Life Stage:

Retired

Background:

Jan's husband managed the finances until entering aged care. Jan gradually stepped into the financial picture with First Financial’s support.

  • Needed financial guidance after business sale
  • Lacked experience managing complex finances
  • Sought consistent income and long-term structure
  • Wanted a familiar, reliable relationship
  • Provided long-term support through several transitions
  • Helped structure income reliably for retirement
  • Empowered Jan through education and reassurance
  • Delivered calm advice through both grief and growth

“The money just comes in. I don’t have to think about it. And I know they’re always there. They’ve always been there in the background, just quietly making things work.”

CLIENT STORY

Graeme and Craig

Life Stage:

Retired and semi-retired

Background:

Referred by friends helped through aged care, Craig sought secure financial guidance after inheriting funds.

  • Invest inheritance securely without high risk
  • Maintain a modest lifestyle with confidence
  • Building trust for someone new to advice
  • Accessible, personalised advice
  • Provided a low-risk strategy with regular income
  • Reassured with steady, market-aware updates
  • Established trust through responsiveness and warmth
  • Delivered calm, expert support through all transitions

“We feel very secure with First Financial, the income just comes in, and we know everything is being looked after. It’s not just safe, it’s smart. We’ve recommended them to others because we genuinely believe in the team.”

CLIENT STORY

John

Life Stage:

Retired business owner

Background:

After decades of running a successful pharmacy, John sought financial guidance to simplify decision-making and support long-term planning.

  • Navigated the sale of a long-held business
  • Wanted simple, honest advice after burnout
  • Needed a hands-on adviser he could talk to
  • Desired financial guidance aligned with lifestyle goals
  • Crafted a strategy that supports relaxed, post-work life
  • Offered approachable, plain-English advice
  • Maintained an ongoing, trustworthy relationship
  • Provided flexibility with investments and cash flow

“I feel genuinely supported by First Financial. I can ask anything, and there’s no pressure, just clear advice and real care. The money’s growing, I’m not stressed about it, and I feel completely at ease for the first time. I don’t miss work, but I’d miss the support I get from First Financial.”

CLIENT STORY

Lyn

Life Stage:

Retired widow

Background:

Lyn stepped into financial management for the first time after her husband's passing. With patience and care, First Financial supported her through grief, learning, and empowerment.

  • Had never managed finances before
  • Was overwhelmed after her husband’s passing
  • Needed plain-English explanations and patience
  • Sought emotional support and practical clarity
  • Offered caring, respectful advice at her pace
  • Rebuilt confidence with diagrams, stories, and reassurance
  • Supported gradual decision-making around retirement
  • Remained a trusted constant through major transitions

“After my husband passed, I was completely unsure where to start. First Financial gave me the space to learn, to ask questions, to grow confident. They drew a diagram that I still have. And now, I sleep well at night knowing I’ve got someone in my corner.”

CLIENT STORY

Larry and Virginia

Life Stage:

Newly retired

Background:

As retirement neared, Larry and Virginia were ready to enjoy travel, family, and freedom, without uncertainty. A friend recommended First Financial, and from the first meeting, they had a clear plan, a safety net, and people they trusted.

  • Wanted to travel and enjoy retirement without second-guessing finances
  • Needed a structured income plan with buffers for the unexpected
  • Valued guidance that felt honest and human, not overcomplicated
  • Needed people they could call and count on
  • Created a reliable income stream with a set-aside safety net for the unexpected
  • Gave them the freedom to travel and spend meaningfully with family
  • Kept advice simple, thoughtful, and tailored to what mattered to them
  • Built a lasting partnership based on trust

 

 

“We’ve travelled the world, Europe, Sri Lanka, Vietnam, without once stressing about the money. They made everything feel simple and gave us the confidence to live well. We feel secure because we know exactly where we stand, and that peace of mind means everything.”

CLIENT STORY

Tim and Adam

Life Stage:

Early retirement and working professional

Background:

When Tim received an overseas medical settlement, he and Adam had just 14 days left in a 90-day window. They needed clear guidance, fast. A referral led them to First Financial.

  • Only two weeks left to meet urgent legal and financial deadlines
  • Wanted to preserve capital while setting up income for the future
  • Needed a plan that supported both retirement and ongoing work
  • Hoped to find advice that felt personal, not transactional
  • Managed every moving piece, from legal documents to super rollovers
  • Designed a strategy that supported both Tim’s retirement and Adam’s career
  • Offered clear guidance with steady follow-through, with no stress or pressure
  • Built in ethical investing and flexibility, without sacrificing performance

“We’re in totally different life stages, but First Financial built a strategy that supports us both. From urgent legal steps to ethical investing, they handled every detail with calm, care, and real expertise. It’s financial freedom without compromise, and we couldn’t have done it without them.”

Frequently Asked Questions

What makes First Financial different?

We combine in-house expertise, a personal approach and long-term commitment to provide you with advice that evolves with your life.

We have a track record of supporting our clients through decades of their lives, helping them navigate changes with confidence.

Will I have a dedicated adviser?

Yes – you’ll work with a dedicated adviser supported by a skilled team who understands your full financial picture. We build long-term relationships so you always know who to contact and can rely on consistent support over time.

How do you tailor advice to each client?

We use a unique risk profiling process alongside your personal goals, preferences and financial circumstances. This allows us to build a strategy that is practical, relevant and flexible—not based on standard portfolios or one-size-fits-all models.

Do you offer more than investment advice?

Yes. We provide a complete range of financial planning services including superannuation advice, insurance, legal, lending support, aged care advisory and estate planning. Our aim is to help you grow, manage and protect your wealth through every stage of life.

What to expect

Introductory Call

Your first contact with us is typically through a phone call. We aim to understand your needs early on, address any immediate questions, and make sure we’re the perfect match.

Discovery Meeting

This meeting will be more in-depth, allowing us to thoroughly understand your situation, financial goals, and priorities. We will clearly explain our fees, so you know what to expect.

Strategy

We’ll take the time to analyse, evaluate, and develop strategies to determine an effective path to achieve your goals and address your priorities.

Recommendations

We take the time to go through your tailored plan, in a simple, straightforward manner. Our goal is to provide clarity and confidence, so you can see a clear path forward.

Implementation

Following your approval, our team will proactively guide the process to implement your recommendations and set you on the path to achieve your lifestyle and financial goals.

Partnership

Our partnership keeps you on track with regular check-ins, clear updates, and next steps. When life changes, we review and adjust your plan so it stays aligned to what matters.

Ready to take the first step?

You can use the form below to make a general or initial enquiry.

You can also book a 15 minute call with an adviser by clicking the blue button below.

Ready to take the first step?

You can use the form on the right to make a general or initial enquiry.

You can also book a 15 minute call with an adviser by clicking the blue button below.

Here’s what to expect:

1. Tell us about yourself

Fill in your details and briefly let us know how we can help.

2. Prompt follow-up

We’ll reach out to schedule a time that suits you.

3. Meet your adviser

Enjoy an obligation-free initial meeting to discuss your goals and explore how we can guide you toward financial confidence.

Let’s start the conversation.

We look forward to hearing from you!

Level 9, 90 Collins Street,
Melbourne, VIC, 3000

Office Hours
Mon – Fri | 9:00 am – 5:00 pm

Get in touch with First Financial