Chris Crough

Principal

Principal

Certified Financial Planner®
Diploma of Financial Services (Financial Planning)
Advanced Diploma of Financial Services (Financial Planning)

The Chris Crough story starts with two words. Coffee boy.

His role in the firm did have an actual title, ‘traineeship’, but as Chris remembers it, he spent more time making coffee and filing than anything else.

But his ability to learn, grow and achieve for himself and his clients meant that his rise was inevitable.

“It’s held me in good stead when I first became an adviser, and I’m confident in recommending good strategies for clients because of my knowledge base.” 

Financial Advising is a long term gig … and for Chris Crough, clients often become friends.

“I like what I do … I like my clients and the team of people I work with. The culture here is enjoyable, and everyone respects each other. Clients appreciate what I do … I have clients that are loyal and accepting and appreciative.”

With a strong background Chris brings a wealth of specialised planning knowledge to assist his clients in meeting their financial objectives.

“My knowledge of the superannuation system is pretty strong as a result of my technical background.

I love hearing about clients’ travels and their kids. A lot of the things they want to be able to do involves money, and we’re helping them to be able to do those things. It’s extremely rewarding.”

The culture at First Financial is vastly different to most other financial firms. It’s not a win-at-all-costs mentality.

“We see ourselves as an oversized family business. We really care about the people that work here, we care about their career progression. And importantly, we care about their state of mind and their happiness.

I think we’ve got an exciting opportunity as a business. Our current clients have been on the journey with us, and we look forward to welcoming new clients to take the next part of the journey with us.”

A self-confessed adrenaline junkie, Chris loves riding and racing motorbikes and surfing in his spare time. He would selfishly love to travel to Mentawais, but would be happy to take his lovely wife to Paris or the South of France.

Relaxed and upbeat, there’s not much that winds up Chris Crough … except perhaps Melbourne traffic.

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